Personal Branding and Social Media for Marketing - MyAssignmenthelp

Question: Discuss about thePersonal Branding and Social Media for Marketing. Answer: Description of the Role Marketing and Business Development Specialist I would like to pursue a career as a marketing executive towards this, the role of marketing and business development specialist at Aurora Labs is highly attractive to me. The job entails supporting the director of marketing of business development to perform marketing and product development roles. The role will involve utilization of mechanical knowledge and training to sell the company (Seek.com, 2017). The job holder will require strong networking and relationship building and management skills, as they will be in charge of clients accounts. The candidate is also required to have the ability to grasp technical issues associated with 3D printing, so that they can understand potential client needs, and provide solutions which will be mutually beneficial. The candidate should possess a bachelors degree in marketing form a reputable institution. Specialized qualifications are an added advantage. Experience in sales and marketing, adobe Photoshop and photography/ video editing will also be considered. Due to the exigencies of the job, the candidate is required to have strong interpersonal, communication, problem solving and leadership skills (Seek.com, 2017). The job will entail five key functions or deliverables for the successful candidate. The incumbent will be required to visit prospective clients, present the companys solutions, with the aim of developing a strong and mutually beneficial relationship with the client. The incumbent will also collaborate with the technical team to develop products which directly address the concerns of clients, and generally make the organizations product more responsive to the environment. The individual will be charged with marketing administration of the website. In this capacity, he will oversee streamlining of the website to more aptly sell the organization. This will include updating it with refined advertising and marketing material. As a marketing executive, he individual will be charged with developing distribution strategies and management (Seek.com, 2017). Online Presence The online presence is moderately strong. I was able to find my profile on Facebook and Linked, but I could not find it on Twitter, where I am not as active. On LinkedIn, my profile is professional, it is however limited to my academic history and internship stints at some organizations, as well as volunteer work. The Facebook profile was more detailed. It has information on everything from where I lie, to what I am doing in school, with regular updates from my friends and connections on the site. However, the profile has no information on what exactly I do from a professional perspective. The profiles do not fit the desired job. They are generalized, and are strongly based on social and academic life. There is no information on what the individual can do in terms of a career in marketing. This should be bolstered so that the profiles serve as a marketing tool for the individual and help attract potential employers to the profile. SWOT The strengths of the profile are that it has a large and diverse network, each with hundreds of followers. The connections know about the brand, so any changes will easily reach a wide audience. The other strength related to the ability of the individual to engage with others on social media, through discussions on marketing, social events and world affairs. This has led to a prominent presence online, which can be harnessed to strengthen the new focus. The weaknesses of the profiles include the fact that the profiles are not aligned to professional career goals. Rather, they are either academic or social in nature. This necessitates their adjustment to reflect the new status. The status of the nature of connections is also a cause of concern, since the connections are predominantly personal, rather than formal. There is a big opportunity for the networks to serve as an advertising platform for the individual. Besides the number of connections, the networks, there is an opportunity to refashion the online profiles so that they can now be used as an online poster for the individual. This is because they already exist. The major threat identified is that the past of the profiles as predominantly academic or social networks could somehow mislead potential employers to look elsewhere, fearing that the individual is only doing this for the job market, and is not authentic. Personal Brand The SWOT analysis detailed above is meant to help formulate a personal brand to help in securing the desired role. For the purposes of the task at hand, the individual will focus on a careerist persona brand. For this to be the case, the profile will be geared towards a career, with any interactions, postings and activities being concerned almost solely with a chosen career. Additionally, the passion of the individual should be chosen in consultation with websites which advertise desirable jobs, so that potential employers will quickly see the alignment. Additionally, the individual should share information on the platform which will raise their standing in the industry of their choice. The profile may therefore contain important industry related information. The brand will not be exclusively careerist, though this will be the dominant theme. It will also have social aspects. This way, there will be no dramatic shift with the past, and the individual will be able to present a brand t hat is beneficial to their career prospects as it is authentic (Grabowicz et al, 2012). Social Networking Profile As discussed earlier, the two sites chosen for the analysis are Facebook and LinkedIn. While Facebook is the most popular social networking site, LinkedIn has a professional angle to it. The two sites will therefore be used to augment each others strengths, and produce a profile which is complete, authentic, and representative of the image that the individual wants to project (Grabowicz et al, 2012). The coherence of the profile will relate to logic, and how the different materials on the page relate to each other. For instance, effort will be made to ensure that the page only has relevant information. Inappropriate material for instance will not be featured at any cost. Secondly, the people followed the groups that the person is a member of, and the type of posts they make should all be clearly aligned with the brand of a careerist, but one who also has a life outside the career, that augments the career direction chosen. For instance, a personal life which is not correlated with a marketing career, such as political exposure may not augur well with the potential employer (Grabowicz et al, 2012). The profile will be well detailed. The first feature of this will be a professional photo of the individual. This should be accompanied by information about the individual including official names, schools attended, and the career aspirations. Their interests should also be clear in the profile, especially through the type of interactions they engage in. The profile will include a resume, which is dominated by keywords. These keywords will make it easier for employers to reach them. The keywords should be closely tied to the marketing profession and the job in particular, therefore, words and phrases such as business development, marketing research, relationship management, innovation, problem solving, among others should feature prominently in the resume (Grabowicz et al, 2012). Conclusion Social networking sites have become a powerful tool through which employers and potential employees meet. It is therefore important for the potential employee to formulate a profile which will attract employers, b showing them why they are the ideal candidates for the job. To succeed in this, the individual will need first to conduct a self assessment, which will address the strengths they capitalize on, and the weaknesses which can be turned into strengths, or be eliminated. A social profile should be as complete as possible, and be coherent. Therefore, a profile should not on one hand profess political aspirations, and at the same time be equally keen on finding employment in a commercial bank. Ultimately the profile will be judged on its relevance to the task at hand, as well its authenticity. References Seek.com. 2017. Marketing and Business Development Specialist. [ONLINE] Available at: https://www.seek.com.au/job/33167761?type=standardtier=no_tierpos=1whereid=3000userqueryid=9727fae4bafd21113d47c5a83df20b08-8857154ref=beta. [Accessed 17 May 2017]. Grabowicz PA, Ramasco JJ, Moro E, Pujol JM, Eguiluz VM (2012) Social Features of Online Networks: The Strength of Intermediary Ties in Online Social Media. PLoS ONE 7(1), published online.